Sofia, Bulgaria | Hybrid | Full-time
About the Role
We're seeking a hands-on Demand Generation Manager to drive lead generation and campaign execution across all marketing channels. This role is ideal for a tactical marketing professional who thrives on executing multi-channel campaigns, creating compelling content, and delivering measurable results. You'll be the engine behind our demand generation efforts, coordinating everything from content creation to campaign deployment while maintaining a relentless focus on lead quality, cost efficiency, and ROI.
Reporting directly to the Director of Marketing, you'll work in a matrix environment, executing campaigns across multiple business units while maintaining consistency in approach and quality of execution. You'll coordinate closely with Product Marketing Managers who set campaign goals and KPIs, provide content roadmaps, and facilitate access to subject matter experts from the respective business units.
Campaign Management
- Execute integrated demand generation campaigns end-to-end across all channels including social advertising, PPC, email marketing, content syndication, webinars, and third-party promotions
- Execute campaigns for multiple business units, balancing priorities and resources across the organization
- Collaborate with performance marketing agency on PPC campaigns, providing strategic input, copy, and creative assets
- Coordinate with external vendors for content syndication, paid media placements, and third-party promotional campaigns
- Coordinate webinar programs from planning through promotion, execution, and follow-up
- Manage campaign budgets and ensure delivery against lead generation KPIs, target ROI, and cost-per-lead goals
- Maintain regular schedule of SEO-optimized blogs and thought leadership articles
- Own social media strategy across all relevant platforms, including defining content themes, topics, and formats that align with campaign goals; execute social advertising campaigns; coordinate with LinkedIn creators across the company to amplify reach and thought leadership; maintain regular posting schedules; and monitor engagement metrics to optimize performance
- Write performance-optimized short copy for ads, email campaigns, landing pages, and other marketing materials
- Manage and organize the marketing content repository to ensure easy access and version control, including channel partner support
- Coordinate creation and delivery of event materials including booth graphics, promotional items, presentations, and leave-behinds; Support pre-event promotion and post-event follow-up campaigns
Cross-Functional Collaboration
- Work closely with Product Marketing Managers to align on campaign objectives, KPIs, content roadmaps, and receive content from business unit subject-matter experts
- Collaborate with web, design, and other stakeholders to develop campaign assets
- Work closely with Marketing Operations on email campaign execution, technical requirements and campaign testing and measurement
- Provide regular status updates on campaign progress, deliverables, and performance to marketing leadership, Product Marketing Managers, and business unit stakeholders
Requirements
Experience & Skills
- 5-7 years of hands-on demand generation or digital marketing experience in B2B software/SaaS environment
- Proven track record of executing successful multi-channel campaigns that deliver against lead and pipeline targets
- Experience working in a matrix organization or managing campaigns across multiple product lines or business units
- Strong copywriting and content editing skills with ability to transform technical raw copy into compelling, conversion-focused marketing materials
- Experience managing external vendors and agency relationships
- Experience with CRM and marketing automation platforms (e.g. HubSpot)
- Experience with agile processes, and task management tools such (e.g. Trello)
Personal Skills & Work Style
- Exceptional attention to detail and precision
- Proactive problem-solver who seeks out information and finds solutions
- Team player with excellent collaboration and communication skills
- Strong project management skills with ability to coordinate deliverables across multiple stakeholders
- Consistent communicator who provides regular, transparent status updates
How to Apply
If you are interested in this opportunity and believe your skills match the role, please send your CV to careers@tiger-technology.com. Only shortlisted candidates will be contacted.